Analytics for the Sustainable Economy

Home | Pricing | Contact | Blog | Newsletter |
Home > Solutions > Market Impact
Quick Links
  Core Tools & Methodologies
  Product LCA Software
  Food LCA Software
  Building LCA Software
  LCI Database
  Deep Carbon FootprintingTM
  Resource Flow Analysis
  Selected Applications
  Product LCA/Carbon Footprint
  Food LCA/Carbon Footprint
  Water Footprint/Virtual Water
  Scope 3 GHG Emissions
  Resource Efficiency/Waste Redn.


Market Impact Analysis

Investing in a sustainability project is a business decision where the costs must be weighed against the benefits. CleanMetrics can help estimate and understand the business impacts of such investments.

Our Solution

  • Brand Research
    • If you introduce carbon footprint labeling or undertake initiatives aimed at reducing carbon footprints, how does that affect the "stature" of your brand or your brand equity?  How does it affect brand preference?  
    • We can design and conduct research aimed at uncovering customer perception of your  brand (and competing brands) both pre and post implementation of your sustainability initiatives.
  • Behavioral Research
    • If you offer carbon footprint labeling, how will consumers use such information?  Will such labeling alter their choices?  If you offer environmentally superior packaging options, will consumers adopt it?
    • We can design and conduct behavioral research using consumer panels to see how making sustainability a focus of your marketing impacts consumer behavior.
  • Modeling
    • We can model your supply chain as well as consumer adoption process to understand the impact of sustainable practices. Modeling allows for "what-if" analysis which can aid in decision making.


We utilize qualitative methods such as focus groups as well as quantitative methods such as surveys in our brand research. Consumer diary panel as well as observational methods are used to understand behavioral trends.  Multivariate statistical methods are used to uncover insights that can help clients make better decisions.  Our modeling solutions are based on system dynamics and agent-based modeling.







Copyright 2007-2011 by CleanMetrics Corp. All rights reserved.
CleanMetrics, CargoScope, CarbonScope, BuildingScope, CarbonScopeData, FoodCarbonScope, Deep Carbon Footprinting, and MetaFlowScope are trademarks of CleanMetrics Corp.

Recent news

CleanMetrics food waste estimate in the Wall Street Journal
EL: CleanMetrics introduces efficiency software
SBO: CleanMetrics releases software for business waste reduction
CleanMetrics in EL PRO's Green Product Design report
CleanMetrics food waste emissions research on NPR
EWG's Meat Eater's Guide to Climate Change: Powered by CleanMetrics LCAs of North American food production

Recent articles

Getting a handle on geographic emissions
When emissions are outsourced
Is there a leaner way to footprint?
3 ways to get ahead of climate change, without ditching oil (yet)
Comparison of organic & conventional farming: A life cycle GHG emissions perspective
Climate change & economic impacts of US food waste
Resource efficiency vs. carbon reduction
Closing the materials loop
Scope 3: Pivoting to material efficiency